With 1,500 British passengers on board NCL's Norwegian Jade started out on its inaugural cruise, leaving Southamptom, its new home port for this Summer.
Having now established a foothold in Southampton NCL, are set to offer competition to Princess Cruises and Royal Caribbean International who are well established there and are competing favourably with P&O Cruises for a share of the ever increasing cruise market in the United Kingdom. With a projected market of 1,500,000 British people expected to take a cruise in 2008 the number of customers will grow from 1,370,000 in 2007, so say the PSA. Norwegian Jade, the renamed Pride of Hawaii as she was previously named has been made available in a move which has shrunk the operation in Hawaii, to the benefit of the UK and European market.
Norwegian Jade's arrived in Southampton to a warm welcome from the City’s mayor and after the exchange of plaques, the ship made ready to leave for the Mediterranean with a passenger list of principally UK and US citizens who made up the 2,400 passengers. Other than to recognise the British taste for British beer NCL have not changed the theme of the ship, which still carries a Hawaiian feel which may seem misplaced in the Mediterranean, but which NCL are sure will be a hit with passengers.
Norwegian Jade will offer the Freestyle 2.0 upgrades, which include a glass of bubbly on embarkation, better mattresses and linens in the cabins and more lobster at dinner.
As gambling is banned in Hawaii this will be the first time gaming has been available onboard.
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